WiiNintendo

The Wii still seems the more interesting of the two between the PS3 and the Wii. 

Here’s what gamers said are the consoles they’re most interested in buying:

73.6%: Wii
16.7%: PS3
9.7%: neither

Retailers (85 participants):

Though the PS3 has a strong brand name value and appealing popular licenses, many feel it is too expensive and brings nothing new to the mix outside of features which have no relation with gaming.

But retailers see the interaction of the Wii with the DS more appealing. They also expect Nintendo’s console to be far cheaper and innovative. The Wii has the same potential as the DS in creating a new market for itself, while the competition will struggle in a market which is proving difficult to expand.

Of retailers, here are the consoles they find most appealing:

65.9%: Wii
18.8%: neither
15.3%: PS3

Game makers (33 participants):

Game makers also think the PlayStation brand has a strong value among users, which gives the PS3 an advantage in addition to popular licenses. Japanese people heavily equipped with the latest flat screen TV sets may find the PS3 to be best fit for using with their newly acquired equipment.

Some game makers think users may not be interested in motion sensors and would prefer a more conservative experience. However, this belief concerns traditional gamers and established licenses. On the other hand, game makers are very interested in the new innovative gaming the Wii is going to introduce. It is also expected to be the most affordable system launched on the market this year and developers think it should take a good share of the current gaming market.

Below are game maker’s interest in the PS3 and Wii.

69.7%: Wii
27.3%: PS3
3%: neither

Analysts:

Many analysts are pointing toward the PlayStation name value and the popular licenses. To analysts, these two elements seem the best aspect of the PS3–even more important than the technology and power it is supposed to bring.

Like other parties mentioned above, analysts feel the high price of the PS3 is a major obstacle. They also fear for Sony itself, because of the record deficit expected due to PS3 production costs. Some analysts think the company could be incurring a loss of 80,000 yen per console, or a whopping $260 each.

Others think the Wii will become the dominant console in Japan, with the PS3 seeing overseas dominance (the common belief is that foreigners are so fond of Sony and the PlayStation brand that they would buy the PS3 whatever the price tag).

Because of this anticipated success outside of Japan, analysts do believe Sony will hit its 6 million unit goal by the end of March 2007.

Female users:

As the DS created a strong booming female audience, Enterbrain tried to see how these new users react to the coming launch of the Wii and the PS3.

Here are the percentages of females interested in Sony and Nintendo’s next generation consoles:

Female Students:

50%: neither
37.5%: PS3
12.5%: Wii

Business women:

36.4%: Wii
33.3%: PS3
30.3%: neither

Housewives:

47.6%: neither
42.9%: Wii
9.5%: PS3
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