WiiNintendo

There’s nothing wrong with in-game advertising. Whereas now something like EA’s dynamic advertising is big news, back in the SNES days 7up produced a game that was entirely based off of in-game advertising… “Cool Spot.”

In the intro, for those who are unfamiliar, the familiar red dot of the 7up logo hops off the bottle, spouts arms, legs, and sunglasses, and proceeds to surf on the bottle down a furious wave. The gameplay consists of shooting balls of 7up at your enemies, which are everything from crabs to pajama-clad mice. Only the cool, refreshing taste of 7up will refill your health.

Had games been around 50 years earlier they would probably have something similar with the Marlboro Man.

- Steven

In game advertising sucks. There’s no way in hell that I’d be happy about shelling out fifty buck to watch commercials. I hereby take a dump on EA Sports for furthering this country’s saturation with over-zealous marketing.

- Patrick

I’ve always hated EA. They are a bunch of money grubbing crooks who work their employees for long hours with no overtime. They bought up the NFL license exclusively, so they never have to compete with other companies to improve their games. The entire industry suffers because of it.

EA’s games always have a taint of artificiality to them that few other games acheive. Their only decent game, Burnout, they nearly ruined with their logo flashing every five minutes to play some crappy song with an obnoxious D.J. who we are fed to believe is hip. EA’s in-game advertising is just an extension of their ability to extend their greed into their already shallow games.

- Andy