Peter Moore’s Interview Excerpt September 20, 2006
An excerpt from Peter Moore’s interview mention’s his feelings on the Wii and more.
CN: It’s looking like the Wii won’t be direct competition for the Xbox or PlayStation 3. Do you agree?
PM: In a lot of instances, it will be a No. 2 box because it’s priced accordingly. The fear I would have is that people will buy the box and only play a few games. I think you’ll pull it out at parties. It’s fun for a few minutes, but I’m not sure (how long that will last).
CN: When Sony announced the PS3 will cost $600, were you guys pumping your fists?
PM: It will still sell out at launch. I’ve never known a console that didn’t blow the doors down in the early going, and PS3 and the Wii will be no exception. But this is not about the first six months. These are six- to eight-year cycles now. So the question is how you attract that next 20 million consumers when you need $199 as a price point, for example, to do that. But maybe your cost of goods programming has not reduced in line to where you need. We’ve lived through that.
So as a result, you may have to take an enormous financial hit to catch up to your competitors’ pricing. Sony is very fond of saying, “We never come into the market first, but we always win,” or “The next generation will start when we say it starts.” But they have none of the same advantages in this generation, like superior graphics, being the only console to play DVDs, or exclusive software. Now, these are two boxes on a par. And many would say the advantage goes to Microsoft because we’re in the second generation of game development (while PS3 developers are still on the first generation).





















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