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WiiNintendo in “Men’s Journal” magazine, October ’08

WiiNintendo in “Men’s Journal” magazine, October ’08

by Bradley DeLorenzoSeptember 10, 2008

In between articles of Lance Armstrong and Michael Phelps lies an article about my Wii Fit and Wii Sports Experiments in this months (October 2008) Men’s Journal.

It’s really a testament to the longevity and reach of my experiment.  When I wrote a small blog post in 2006 about what I was about to attempt I barely thought readers on WiiNintendo would care, I never thought it would reach 100’s of 1000’s of people.  Even when it did reach its international epic height of media popularity, I thought the story would be dead in weeks, yet week after week, month after month, and amazing year after year I’m still doing interviews, appearing in Newspapers, on TV, in magazines, and other media outlets.  It’s insane.

The article in Men’s Journal is fairly generic, I really wish it went into more detail of what I did and I wish they gave a link to the website, so people can actually check out the data/photos/videos that I spent a lot of time putting together… oh well.

Men’s Journal has a circulation of almost a million per issue, so just knowing that WiiNintendo will still be hitting the media circuit almost 3 years after the initial conception is very satisfying.

Excerpt from the article:

“When Nintendo introduced its Wii Fit game in May, skeptics (us included) felt it was too gimmicky to make any real impact. Clearly we underestimated the power of gaming. “I grew up in a time when playing games was all about beating a high score,” says Mickey DeLorenzo, a multimedia director from Philadelphia, who used the game to go from a gut-busting 191 pounds down to 176 in 41 days. “Wii Fit gives you a score after most activities; I always try to outdo my score, friends’ scores, my wife’s scores, or scores posted online.”

Click on the thumbnail on magazine article below to view full size or stop by your local news stand and pick up a copy and flip to page 78.

About The Author
Bradley DeLorenzo
  • DarkWish
    September 10, 2008 at 10:31 pm

    Awesome! Nice job Mickey, that’s great. You totally need to join us for a podcast and discuss the Wii Fit Experiment and everything.

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